Ensure your Digital Marketing is reaching it’s Optimal ROI. We are a full service Digital Growth Agency with national reach.
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0330 223 4269


130 Old Street, London, EC1V 9BD


PPC, Adwords & Bing Management

The quickest and most customisable approach to marketing, with a guaranteed Return on Investment

Why Optimal?

We work with you to improve your campaigns success through a fully managed and optimised strategy. We immerse ourselves in your industry, your products or services, learning about your core KPI’s, margins and USP to create a PPC strategy that is bespoke to your business objectives. We have built a toolkit that helps us to deliver performance driven results and have the expertise the execute and manage a successful paid campaign.

Continual Improvement

As a result of our experience we have created a set of frameworks in which we work to. As facilitated by your budget these can be done daily, weekly or on a monthly basis. Some of these parameters may include optimised copywriting for ad copy, time of day bidding, mobile or ad group adjustments or daily checks on profitability and return on ad spend.  We use a mix of experience, internal processes and external tools to build continual improvements in your account all tied to ensuring conversions are growing and always being tracked.

Google Certified Staff

All of our Search team hold Google Adwords certifications and are regularly retested and retrained to provide you with the best results possible. Our team have a wealth of experience and manage thousands of Adwords spend for clients every month.

Monthly Reporting

Transparency is at the core of who we are as a company, we believe our clients should know exactly where their money is getting spent and you will always own your account and simply allow us access.  Our reporting can either be weekly/monthly or as ad-hoc as you like, we ensure there is time each month for regular phone calls or face to face meetings to go through where we are and the plan for the coming month.  In addition all clients get access to our “dashboard” reporting tool which is available 24/7, reporting on the stats that matter like conversions, conversion value, return on ad spend and other key KPI data.

Featured Case Studies

Read some of our Search Case Studies

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